The supermarket giant has set the record straight
Asda has revealed why they use cameras at its self-service tills after a shopper's claims went viral on social media. It comes after accusations made by a woman claiming stores use facial recognition technology at its self-checkouts to gather customer data for targeted advertising.
This statement comes in response to a viral video in which a shopper accused the supermarket of using facial recognition technology in a bid to collect customer data for targeted ads, The Mirror reports.The video was viewed more than 400,000 times. The woman in the clip complains about the new self-checkouts being installed at her local Asda. The woman goes on to say the checkout cameras "violate GDPR" as she had not given consent to have her data taken.
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