People are more welcome to giving and receiving secondhand gifts. Nearly half (48%) of respondents to a recent survey said they would consider giving secondhand clothing as gifts.
Thanks to gift giving traditions, people can get their hands on items they would otherwise feel guilty purchasing, like designer clothes or something that isn't necessarily useful to them, said Tom Meyvis, a professor of marketing at New York University's Stern School of Business.
Gift givers are motivated by giving people something they enjoy. Shopping for a secondhand gift may give even more of an opportunity to show you care for the receiver. Going on a search for a secondhand $60 Armani sweater, for example, may require more effort than buying a new $60 sweater from a lower-priced brand, Meyvis said.
The increased popularity of purchasing items secondhand is not just about being frugal, he added — it's also about doing something good for the environment.
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