The walls that long separated the L.A.-based Television Academy and its New York counterpart, the National Academy of Television Arts and Sciences, continue to be torn down. In the latest agreement…
and its New York counterpart, the National Academy of Television Arts and Sciences, continue to be torn down. In the latest agreement between the two orgs, several more categories have been realigned to focus on genre, rather than dayparts, as a way to divide eligibility between the Primetime and Daytime“We’re no longer looking at the clock to decide what’s daytime, and what’s primetime,” NATAS president/CEO Adam Sharp told Variety.
In the talk fields, the TV Academy and NATAS will keep two separate talk show competitions in both the Daytime and Primetime competitions for now. But the orgs have added language specifying the format and style characteristics that make a “daytime talk show” vs. a primetime or late-night talker. Series that have previously competed in the Daytime Emmys will continue to do so, and late night in the Primetime Emmys.
Also, the TV Academy and NATAS have decided to wait a year before determing how to handle game show and instructional/DIY programming categories. There’s a chance that both daytime and primetime entrants may end up on one show , or they could continue to be split, like talk. The orgs will continue to map out plans for a genre-based alignment in time for 2023.
Meanwhile, as the two orgs look to switch from focusing on dayparts and instead moving to genres, it’s a sign of the times. But the names won’t change: The Daytime Emmys will remain, with its June home, while the Primetime Emmys will continue in September.
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