As Americans become further saddled with debt — holding a combined $1.47 trillion in student loans at the end of 2018 — the topic has itself become part of the cultural milieu.
And, of course, marketing campaigns. Companies are seizing on the crisis, using it as a way to market their goods and services in a way they say brings more attention to the topic and offers a lifeline to some weary graduates.
Patten doesn’t think these offers are harmless. “It wasn't like it was free to play the sweepstakes,” she said. For a chance to win, players pay by giving up a lot of their personal data for the companies’ gain. Michael Torpey, the host of the show, said he recognized its “absurd” nature, which he said is meant as a commentary on the student debt crisis.
For Oliver, the for-profit app Givlingis her sweepstakes of choice. The company runs a game in which players accrue points by answering trivia questions, working with Givling’s corporate partners or spending money through the app. Every seven to 10 days, the company gives its top player $50,000 to pay down their debt.
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