'Being in business and being sustainable is not a real thing.' Noah founder Brendon Babenzien on why his brand 'isn't sustainable':
Author:Jourdan AshUpdated:Dec 17, 2019Original:Dec 17, 2019In 2019, a whole slew of brands that had never demonstrated much prior interest in sustainability suddenly launched campaigns aimed at convincing customers that they were the most eco-friendly choice out there. Executives who had previously focused solely on their bottom line gave quotes to reporters about zero-waste ambitions and fast fashion brands claimed that sustainability was at the heart of their company vision.
In Babenzien's mind, fixing fashion's ills has less to do with shutting the whole industry down than it does with changing the paradigm of how businesses are run. Babenzien: My boss from back then was just so ahead of the curve. He'd send emails to Quicksilver and all these surf brands saying, 'What are you guys doing? These are terrible choices. And as surfers, guys who care about the environment, you should know this.'
What people call 'streetwear' — I don't really think of it like that because I came in prior to that term ever existing. With the early days of Supreme, nobody ever used the word. It was just clothes and a skate shop. Once the term "streetwear" came into play, that's when I turned off. It went against the entire ethos of youth. The youth were supposed to be rebellious and the ones calling out things about consumerism and what's wrong with the world.
Babenzien: We do get lumped into this conversation about streetwear and it's incredibly limiting. We have friends who are farmers, fishermen, surfers and runners and they like to wear Noah. So we wanted to show people it's not really "fashion." We want people to have a broader scope.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Everlane Is Now Making Knee-High Boots (Yay)Another day, another perfect item from the sustainable fashion brand.
Consulte Mais informação »
Diesel Taps Massimo Piombini as CEODiesel has tapped Massimo Piombini as its new chief executive officer.
Consulte Mais informação »
Do You Have a Moment to Talk About Menstrual Cups?If menstrual cups are cost-effective, eco-friendly, and comfortable, why have people been so reluctant to use them?
Consulte Mais informação »
The World’s Most Chaotic Relationship Continues to Torment MeWe're more confused than ever about Jake Paul, Tana Mongeau, and the world's most chaotic relationship
Consulte Mais informação »
Why Some Men Still Dress Like They’re 16Why do some men never outgrow band T-shirts and jeans?
Consulte Mais informação »
Why Women Buy Knockoff Makeup on PurposeWomen are buying knockoff makeup on purpose — and it's not just about the price.
Consulte Mais informação »