Renzo Rosso is determined to make his brands—Maison Margiela and Marni, among them—more sustainable in the wake of the coronavirus lockdowns.
Yesterday, the strict lockdown we’ve been all submitted to here in Italy from the beginning of March was partially lifted. Life will slowly and cautiously resume a more familiar pace—streets will be less eerily empty; people will start going back to work. The contagion curve has somehow been flattened: Intensive care wards in hospitals are less burdened; the death toll has fallen considerably. There’s room for hope. But the threat posed by the coronavirus has by no means dissipated.
Yesterday factories in Italy were allowed to resume operations. How is your company managing the reopening? At the beginning of the lockdown, I sent all my employees a personal letter, asking them to take advantage of the time spent at home to think and to suggest new ways of making our company a better place in the future, focusing on what needs to be improved or changed. I’m receiving lots of wonderful ideas, which I’ll try to translate into action.
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