Special Projects, founded by two former magazine editors, is part of a new generation of event planners that is shaking up the celebrity PR scene.
at New York Fashion Week earlier this month, Special Projects filled the front row with a range of in-demand showgoers, including model Ashley Graham, Chris Rock, Diplo, Lil Kim, Paris Hilton and country chanteuse Kacey Musgraves. Next month, they will orchestrate a W Magazine
The women also contribute to the magazines in other ways, such as proposing talent and photographers for special portfolios. In February of this year, for instance, WSJ. launched a “Talent & Legends” cover with Lucas Hedges. With their growing roster of film and television projects, Oliveri and Vecchiarelli, both 43, now compete with the very same awards season Svengalis whose screenings and dinners they attended as magazine editors in years past.
“We have a foundational list that is very robust from our years at different magazines, but we customize everything we work on to feel really special,” Vecchiarelli explained. “We draw on various communities we think the film would appeal to, and then fill in the blanks. We’re not going to recycle the same list for every event we do.
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