One of France’s most beloved and long-running TV hosts, Arthur Essebag, is preparing to take his leading unscripted production banner Satisfaction into English-language markets with top partn…
into English-language markets with top partners, ranging from James Corden, Leo Pearlman, Ben Winston, Benjamin, Gabriel Turner, Richard Bacon to Elisabeth Murdoch.
The pact also underscores the high commercial prospects for premium unscripted content in today’s landscape, which Essebag had anticipated. He says the company has an attractive profile for content creators and producers because it still operates as a “boutique” banner. “We’re very quick, agile and connected in France which is a big bonus for many companies which don’t know how to produce content in France and find a local commissioner for their formats,” the executive continued, adding that Satisfaction has “become a major hub for foreign producers and U.S. creatives who are not affiliated with big groups.
The sudden surge in interest for unscripted content comes from the fact that TV channels have opened up more and more slots dedicated to those factual programs, observes Essebag. Streamers have also joined the bandwagon, for instance Prime Video whose hit series “LOL” has been adapted around the world.
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