The Pakistan-based denim mill takes a single solution approach to denim with the launch of Artmill.
In addition, the windows of vacant spaces are often covered with paper so Anderson and her team often don’t know what specifically they will be working with until they go in to install the work. After the inaugural Upper West Side installation called “The Art of Healing,” Art on the Ave staged “Awakening” themed work in the West Village and then one titled “Resiliency” in lower Manhattan. Art was also installed in the vacant retailers in Fulton Center.
Art on the Ave NYC is planning its next Upper West Side show and that will be followed by a Hell’s Kitchen effort in the fall. The group is considering expanding into the city’s other boroughs, according to Anderson, a former middle school art teacher, who works on the project with her daughter Jackie Graham.
Noting how that more than 60 percent of the vacant Upper West Side stores that showcased art last year were rented within six months, Anderson said she doesn’t believe that happened because they had art. But some property owners said that the art helped raise interest and have asked that the community art be featured in other empty spaces. Art on the Ave NYC declined the latter request, since it targets specific neighborhoods and is community-based.
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