Arpa, the Perfume Brand Evoking Memories through Synesthesia

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Arpa, the Perfume Brand Evoking Memories through Synesthesia
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Barnabé Fillion’s new, multisensory perfume project incorporates artistic and musical collaborations, inviting you to “celebrate life in every detail”

. Cooperating with cross-disciplinary creatives he admires is his “inspiration” for founding Arpa . “The project is dedicated to those friendships,” Fillion adds. “It’s really to celebrate those friendships and collaborations.”

That being said, the first scents released by Arpa draw upon Fillion’s more personal memories of travelling the world, from Ethiopia, to Belgium, to Japan – synesthetic recollections, in which scents are intertwined with visions and sounds. “It has been a way to share some very personal moments,” he says. “They are so vivid for me. They are so full of synesthesia, so it’s easy for me to transmit.

Finally, Fosforo is inspired by the Japanese island of Kyushu, and especially the city of Beppu, famous for its hot springs and annual fireworks festival. “I went there and I had that shock of seeing these fissures in the ground,” Fillion recalls. “At the same time I was looking at the beauty of the fireworks in the sky, and seeing all these families with their kids playing in this scenario. That was an inspiration.

Fillion is careful to stress that Arpa isn’t just a brand, and refers to the project as the “institute of synesthesia”. This institute, he says, is building an archive of “primitive nature and geological landscapes” through its perfumes, with an awareness that these landscapes may not last forever.Bringing this retrofuturist approach to preserving the natural world together with Fillion’s love of collaboration are the striking glass bottles that contain Arpa’s perfumes.

“I believe perfume to be a gentle weapon, a courteous gesture,” says Fillion. “I believe in the importance of ritual, the importance of having moments where you are creating a safe bubble that is nourishing you. Arpa for me is about the inspiration to celebrate life in every detail, everything that you taste, everything you see, and listen to.”

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