While some Republicans blame the COVID-19 vaccine or 'wokeness' for the Army's recruiting woes, the military service says the bigger hurdles are more traditional ones: Young people don't want to die or get injured, deal with the stress of Army life and...
They “just don’t see the Army as something that’s relevant,” said Maj. Gen. Alex Fink, head of Army marketing. “They see us as revered, but not relevant, in their lives.”
Army Secretary Christine Wormuth said the Army has set a difficult goal for this year: aiming to bring in 65,000 recruits, which would be 20,000 more than in 2022. It’s difficult to predict how it will go, she said, adding that recruiters need to do all they can to surpass last year’s numbers.Wormuth said she and Gen. James McConville, the Army’s chief of staff, believed they needed to set a big goal.
Officials said that based on the surveys, young people simply do not see the Army as a safe place or good career path, and believe they would have to put their lives and careers on hold if they enlisted. Banks and others have complained about the Pentagon’s efforts to target extremism in the military, provide courses in critical race theory and other efforts to expand diversity. They say focusing on partisan issues pushed by the left takes away from the Pentagon’s core missions, weakens the military and turns off recruits.
Fink, the Army’s marketing head, said the top three reasons young people cite for rejecting military enlistment are the same across all the services: fear of death, worries about post-traumatic stress disorder and leaving friends and family - in that order. He said the Army wanted a better understanding of any additional barriers to service, beyond those top three.
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