Could Arkansas’ socially-distanced concert be the blueprint for live music in 2020?
Travis McCready performs at Fabrique Club on March 8, 2019 in Milan, Italy.
The lengthy list of precautions include TempleLive's 1,100 capacity theater being reduced by 80% for a total of 229 available seats. All those in attendance will be required to wear face masks, which will also be available at the event for those who don’t bring one. Per CDC guidelines, fans will be directed by venue staff through one-way walkways to maintain social distancing throughout the event.
Brown says that after a 45-minute call with their ticketing partner, it only took Ticketmaster a few days to build the technology and educate the venue’s box office on how it would work. Prior to that, the venue staff also had to determine which seats could be sold. According to Brown, it took “different iterations of going around the venue with a six-foot rope and making a radius to see what seats we can use and how we do the traffic for the footpath.
TempleLive has also been able to move forward with live events because of the relatively low impact COVID-19 has had on the state. At the time of publishing, Arkansas had fewer than 4,000 cases state-wide and Governor Hutchinson never announced a stay-at-home order for residents. “Some members really want to open. They need it for their business. They don’t know how they are going to make it through this. They don’t have any federal commitments or financial support and they want to open,” Frank said in conversation with live-event attorney. “That’s a decision that every business is going to have to make for their business and their family within their state guidelines. NIVA is not saying, ‘No. We’re in solidarity. No one is opening until there is a vaccine.’ No way.
Even if government officials give the okay for concerts to resume and safety guidelines are streamlined, these socially-distanced shows may not be financially viable options for a lot of artists, venues or other members of the live music ecosystem. Socially distanced shows like the one at TempleLive will continue to require close to, if not a full staff for venues that will only be bringing in a maximum of 20% of its ticket sales.
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