Argentine Football Association partners with metaverse startup after World Cup win
The move marks the AFA’s first entry into the metaverse, offering fans digital meetups and collectible opportunities.
The Argentine Football Association is partnering with metaverse startup Upland as one of its first entries into web3 fan engagement."The Argentine Professional League has long awaited opportunities to take advantage of emerging technologies to enhance our League's fan experience," AFA President Claudio Fabian Tapia in a statement.
Upland is a game that involves buying and selling virtual land tied to real-world places, with over 3 million accounts registered. The startup behind the game raised $18 million in a Nov. 2021 round led by Animoca Brands that valued it at $300 million at the time.soon after Argentina's victory, as The Block previously reported.
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