Are You Cool Enough to Shop in Brooklyn?

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Are You Cool Enough to Shop in Brooklyn?
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“If Brooklyn were a country, its chief exports would include artisanal pickles, eco-friendly yoga wear . . . and books written by men named Jonathan,” Patricia Marx jokes, in a 2010 piece about trendy gift shops in Brooklyn.

Atlantic Avenue in Boerum Hill was once lined with Middle Eastern spice purveyors, antique stores, and joints selling flip-flops and umbrellas. These days, it is one of the best shopping districts in town. There is even a rumor that Barneys Co-Op might open a branch, a prospect that, as a friend put it, is causing residents to be “up in faux arms.” Truth be told, Eva Gentry , the boutique formerly known as Butter, would fit right in on Prince Street.

Think of Carroll Gardens as a feudal manor, minus the lords and serfs. In this neck of the Brooklyn woods, the inhabitants design working light bulbs from hand-blown glass and locally spun dental floss and produce artisanal water using recycled hydrogen and oxygen. O.K., not quite—but there is a remarkable degree of D.I.Y. cottage industry going on. Caputo’s mozzarella is made fresh every hour .

If Ralph Lauren and Federico Fellini teamed up to form a home-furnishing store, it would be Moon River Chattel . Thank Ralph for the beautiful dove-gray wool blankets from Maine, said to be a favorite of Michelle Obama , and Federico for those funny hats and purple brocade robes once worn by Catholic dignitaries . Presumably, Lauren and Fellini agreed on the unbleached-hemp linens from Transylvania .

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