“We're really seeing malls more and more make themselves places that you don't just want to shop,” stephiegrob says. “You want to have an experience with your family.” (hereandnow)
La Gran Plaza is a “zombie mall,” she says, which is a mall that dies and comes back to life.
On top retail stores and restaurants, the mall hosts fashion shows geared toward quinceaneras and holiday-themed events, she says. “When we think of the mall, we think of these enclosed, indoor shopping centers surrounded by seas of parking lots,” she says. “The Domain looks like a mini city.” Some suburban malls are dying, but she says it’s thanks to the success of other malls that are better able to adapt to the changing desires of experience-hungry consumers, not e-commerce.
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