Are accelerators the cure to video's power problem or just an excuse to peddle GPUs?
There's no denying the fact that streaming video is insanely popular – now accounting for upwards of 80 percent of all internet traffic, according to some estimates.
Video is also an incredibly resource-intensive media. As reported by the Financial Times, an ammunition plant in Norwaythe hard way. The plant, which was producing munitions for the war in Ukraine, had planned to expand only to discover that there wasn't enough power. Why? Because a new TikTok datacenter was sucking up every spare watt it could find.of an outright ban in the US, it's not even the largest contributor of video.
"User generated video is driving significant growth and consuming massive amounts of power," Huang said during the company's GTC event in March."We should accelerate all video processing and reclaim that power."The idea of using GPUs or other dedicated accelerators to transcode video is hardly new. Nvidia's diminutive P4 and T4 GPUs have been a popular choice for video streaming applications for years.
But Nvidia isn't the only company that sees an opportunity to address growing demand for streaming video and to peddle their wares in the process. Earlier this month AMD's Xilinx divisionAMD says the card can transcode up to 32 1080p AV1 streams at 60fps while consuming just 35W under load. Even Intel, a company that only recently entered the GPU market, has skin in the game and actually beat both AMD and Nvidia to market with an AV1-capable chip. Intel's Flex-series GPUs – codenamed Arctic Sound – wereAll of these parts, regardless of whether they're from Nvidia, AMD, or Intel, feature single-slot designs and TDPs under 75W , allowing for eight or more of them to be packed into a single system. And that's not the only thing that these cards have in common.
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