A Delaware judge has halted a lawsuit filed by basketball legend Julius Erving against a brand-development and marketing company. The judge ruled Monday that the dispute must go to arbitration.
The lawsuit stems from a 2016 deal in which the Hall of Fame player known as “Dr. J” agreed to sell a majority interest in his trademark and other intellectual property to Authentic Brands Group.
According to court records, ABG promised to grow Erving’s brand through new licensing agreements, promotional appearances, and other marketing opportunities. Erving alleges that ABG has failed to devote adequate resources to grow the “Dr. J” brand and has focused instead on more profitable brands. A Delaware judge on Monday halted a lawsuit filed by basketball legend Julius Erving against a brand-development and marketing company, ruling that the dispute must go to arbitration.
The lawsuit by the Hall of Fame player known as “Dr. J” stems from a 2016 agreement to sell a majority interest in his trademark and other intellectual property to Authentic Brands Group LLC. According to court records, ABG and its controlling member and CEO, James Salter, promised to grow Erving’s brand through new licensing agreements, promotional appearances, and other marketing opportunities.
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