Apple vs its rivals: how the tech giant ended up on top

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Apple vs its rivals: how the tech giant ended up on top
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You win some, you lose some. See how Apple has fared over the years.

page if you're trying to save some money), we're expecting it to be a challenging year for both the company and its competitors, as everyone globally continues to feel the economic squeeze. Microsoft started out as a Apple ally but Windows drove a wedge between the companies. Apple fumed at Microsoft’s perceived plagiarism, but many lawsuits later Apple was almost bankrupt. In 1997 Microsoft injected cash and shored up its ailing rival, seemingly to retain ‘competition’.

Samsung still manufactures many Apple device components, and has spent many years merrily being ‘inspired’ by the iPhone and iPad. Additionally, Samsung’s TV ads often rip into Apple, arguing its customers are brainless fools taken in by Apple’s marketing machine. Long-term, expect Apple to split entirely from Samsung.

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