Apple’s Vision Pro headset has sparked a resurgence of interest in virtual reality headsets.
Apple commercialized the success of multitouch displays with the iPhone, which transformed the smartphone industry by showing the world a new way to interact with phones. It may be able to replicate that in the VR industry with the Vision Pro's gesture and voice-based user interface. Unlike other headsets, it doesn't require a controller.
The cameras on the outside of the Vision Pro can display the real world in near-real time inside the headset, which makes the technology less isolating, and addresses one long-time issue with virtual reality: Users can't see what's around them while they're in virtual reality. It also costs a whole lot more: It costs at least $3,499, and likely even more if users opt for custom lenses or other potential upgrades, like storage.
This level of visual quality means that demos can be better, and that developers don't have to limit themselves based on the hardware. There's headroom for new experiences that require a lot of processing power. "The user experience is always the most important aspect. The most important part of the iPhone wasn't shrinking it down, the display quality, the multi-touch, but it was making that UX feel good and magical," Chennavasin said.
"So in the same way that Mac introduced us to personal computing and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing," Apple CEO Tim Cook said at the launch.The VR industry has waited years for Apple's formal entry. Developers and experts believed Apple could set the standard once it launched its own headset. It invented the iPhone, and it could be inventing the next major mainstream computing product now.
Plus, Apple has a product ecosystem it can integrate with, from iPhones, Apple Watches, and even the Mac. The headset can even function as a massive Mac monitor for getting work done. It's expected to be a low-volume product, however, selling hundreds of thousands of units over the year, according to TFI Securities analyst Ming-Chi Kuo, versus the tens of millions of iPhones Apple sells in a quarter.
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