Richard Plepler's new New York-based company, Eden Productions, has signed an exclusive five-year deal with Apple, the company confirmed.
, Plepler said that Apple senior vice president Eddy Cue was a big part of why he decided to make shows for Apple TV+.
Plepler also praised the heads of Apple TV+ video programming, former Sony television executives Jamie Erlicht and Zack Van Amburg. "I'm excited to work with Zack, Jamie and the standout team at Apple who have been deeply supportive of my vision for Eden from day one. The shows that Zack and Jamie produced, 'The Crown' and 'Breaking Bad,' are among those I most admired," Plepler said in a statement. "Apple is one of the most creative companies in the world, and the perfect home for my new production company and next chapter.
Apple hasn't disclosed the number of subscribers or views on its service, which is built around original series like "The Morning Show," starring Reese Witherspoon and Jennifer Aniston, and "See," starring Jason Momoa.
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