Apple is taking a scattershot approach to its mixed-reality headset, with no killer app to convince customers to buy the $3,000 device, says a prominent leaker.
Apple’s Reality Pro headset lacks a clear focus and has no killer app that will make it a must-have item. That’s the warning from Bloomberg journalist Mark Gurman based on information from his industry sources, and it comes just a few weeks before Apple’s much-fêted device gets released to the public.
Related That means the headset will offer a large variety of different features in both virtual reality and augmented reality . That includes high-end gaming experiences, a portal for watching sports and movies in immersive environments, a focus on fitness and health , and much more. Existing Apple apps have been adapted for the headset, and hundreds of thousands of third-party apps will also be compatible.
As time went on, Apple focused on the latter features and moved away from the former. Since the Watch was an entirely new product category for Apple, the company seemingly had little inkling of what would resonate with customers, and later tried to narrow that down over time. Eventually, the device became a bestseller as Apple worked out what customers wanted from the Watch.
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