The share of iPhone 15 Pro and 15 Pro Max will exceed 60% of Apple's sales mix this year.
lineup mix from the get-go. While it took Apple a while to ramp up the Pro line production last year and reverse buyer's interest from the cheaper to the more expensive iPhones, this year it will manage to do so right after launch, claim the analysts.
They expect the iPhone Pro Max to sell the most - 28.5 million units - riding high on its periscope camera zoom for the first time on an iPhone, the expected thinner bezels and titanium frame, as well as the fast newThat leaves the, which are rumored to ship with older chipset and slow display refresh rate, to battle for the 26 million units left to a 75 million total of new 2023 iPhone series that Apple is forecast to move by the end of the year.
While 75 million of the new generation iPhones sold is still lower than the 83.5 million Apple managed to ship in the year the iPhone 13 made a cameo, the unprecedented 65% market share of thePro line will probably make up for it in terms of revenue and profits. More so since Apple is expected to this year to account for their new specs, features, and design like the first periscope camera and USB-C port on an iPhone.
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