Apple on Tuesday unveiled its next generation of iPhones — a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model
Investors apparently weren't impressed with what Apple rolled out Tuesday. The company's shares fell nearly 2% Tuesday, a steeper decline than the major market indexes.
Although maintaining those prices are bound to squeeze Apple's profit margins and put further pressure on the company's stock price, Investing.com analyst Thomas Monteiro believes it's a prudent move with still-high inflation and spiking interest rates pinching household budgets. “The reality was that Apple found itself in a challenging position leading up to this event,” Monteiro said.
Apple is being forced to phase out the Lightning port cables it rolled out in 2012 because of a mandate that European regulators plan to impose in 2024. The basic iPhone 15 models have been redesigned to include a shape-shifting cutout on the display screen that Apple calls its “Dynamic Island” for app notifications — a look that was introduced with last year's Pro and Pro Max devices.
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