Apple's senior vice president of services Eddy Cue attributes a lot of the success the market's biggest company has to saying 'no' more often than 'yes.'
Apple's Eddy Cue told CNBC's Jim Cramer at the inaugural CNBC CEO Council Summit in Santa Barbara, California, the key to the company's success is following through with only the very best ideas.Cue has been a key figure in numerous Apple innovations, including the company's recent foray into sports streaming.'s senior vice president of services Eddy Cue attributes a lot of the success the market's biggest company has to saying"no" more often than"yes.
"We say 'no' to almost everything," Cue said in a conversation with CNBC's Jim Cramer at the inaugural in Santa Barbara, California, on Tuesday."When you get as large as we are, it's easy to think you can do anything or everything, and it's just not true."According to Cue, an idea only makes it off the drawing board at Apple if it's something the company knows it can execute well and if it's something consumers really care about.as manager of software engineering.
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