Wall Street analysts weighed in on Apple's event, where the company unveiled new services, including the widely anticipated streaming service.
"Apple's Services reveal was materially different than we had anticipated," Goldman Sachs analysts led by Rod Hall wrote to clients on Monday."The Apple TV+ service which we expected to be available now was only previewed for Fall availability with no pricing information."Additionally, Apple offered no services bundle to compel users to sign up now, Hall and his team noted — though the company said such a deal could still come later this year.
"Given some of these Services are not available until the fall, it is surprising that Apple chose to schedule this event in March," analysts at Bank of America Merrill Lynch told clients on Tuesday. Still, analysts largely maintained their optimistic views of the company, with at least one firm, UBS, upping its price target.
As of Tuesday, Wall Street was evenly split between analysts who recommend holding the stock and those who suggested buying it.Jefferies: 'Building a Netflix Competitor Won't Come Cheap'
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