Apple Inc. is racing to contain a controversy after an attempt to combat child pornography sparked fears that customers will lose privacy in a place that’s become sacrosanct: their devices.
The tech giant is coaching employees on how to handle questions from concerned consumers, and it’s enlisting an independent auditor to oversee the new measures, which attempt to root out so-called CSAM, or child sexual abuse material. Apple also clarified Friday that the system would flag only users who had about 30 or more potentially illicit pictures.
Apple isn’t the first company to add CSAM detection to a photo service. Facebook Inc. has long had algorithms to detect such images uploaded to its social networks, while Google’s YouTube analyzes videos on its service for explicit or abusive content involving children. And Adobe Inc. has similar protections for its online services.
Some users have been concerned that they may be implicated for simply storing images of, say, their baby in a bathtub. But parents’ personal images of their children are unlikely to be in a database of known child pornography, which Apple is cross-referencing as part of its system.Setting a threshold of about 30 images is another move that could ease privacy fears, though the company said that the number could change over time.
In a briefing, the Cupertino, Calif.-based company said that it already has a team for reviewing iCloud email for CSAM images, but that it will expand that staff to handle the new features. The company also published aany requests from governments to use its technology as a means to spy on customers. The system is available only in the U.S. and works only if a user has the iCloud Photos service enabled.
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