A new section in the Apple Podcasts app will make it easier to discover new shows to listen to.
has shared how its newly launched paid subscription option for podcasters has been performing recently.The new"Listen With" collection can be found in the Browse section of Apple's Podcasts app, and it is a new and interesting way to discover great podcast shows on the platform. The first entry comes from best-selling author and podcaster Jay Shetty.
In the new section, podcast listeners will discover find new show recommendations, with an explanation from Jay on the reasons why he has decided to feature a specific show. Additionally, this section of the Podcasts app also has quick access to Shetty's On Purpose podcast. This means that as a new famous person publishes an entry there, such recommendations will appear.
In the future, there will be more collections with recommendations from famous people, including filmmakers and influencers. The new Listen With section joins Apple's two other editorial collections on the app,"Spotlight" and"Kids & Family".Apple has also released a set of statistics that could inspire podcasters to benefit from Apple's paid subscription feature, which launched back in April 2021.
One in five podcasts with subscriptions have converted more than 10% of listeners into paid subscribersAmong the top 50 podcasts with subscriptions, total audience size increased on average four weeks after launching a paid tier Apple has been investing efforts into expanding its podcast platform in order to make it a better competitor to other popular platforms such as Spotify, for example. The others have also been expanding on the podcast front, and Spotify has reportedly spent over $800 million on podcast companies , acquiring podcast companies and growing its business.
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