Apple opened its redesigned store on Fifth Avenue Friday after two years of renovations. The tech giant has expanded the store, which is 21 feet underground, to nearly twice its original size.
The tech giant has expanded the store, which is 21 feet underground, to nearly twice its original size.Apple's former chief design officer Jony Ive was highly involved in the store's design, according to Stefan Behling, architect and senior executive partner at Foster and Partners — which helped design the store's update.Although Ive departed the company in June, Behling said the timing worked out.A view of the lights and side shot of the Fifth Avenue Apple Store.
"In a city like Manhattan that's super high density, this is a relatively big space for you to relax, think and calm down."Some elements stayed the same, such as the Apple logo and glass cube on the street level and the type of stone Steve Jobs chose for the outside.The lights in the store change color, depending on the time of day and amount of sunlight coming from the windows. They turn blue-ish in the morning and grow warmer at night.
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