Apple now helps you discover concerts in Maps and Music
Apple wants to go beyond streaming live music to helping you find it in real life. The company has added concert discovery features to both Apple Maps and Apple Music. In Maps,over 40 curated"Guides" that spotlight hot concert venues in 14 major cities around the world, such as a techno club in Brooklyn and symphony halls in Vienna. This could help you decide where to go when you're new in town, or highlight an unfamiliar scene.
Apple Music, meanwhile, also includes the Shazam module to let you browse a musician's upcoming shows. If a favorite artist is playing soon, this could help you land tickets. There's also asection where you can listen to tracks played at certain tours while learning about the productions. Both experiences are available today. The additions aren't completely surprising. Apple has long emphasized human curation in Music, such as many of its custom playlists and. The integrations expand on that strategy to cover in-person gigs. Maps has also had curated Guides for food, shopping and travel. A coordinated push for Maps and Music is relatively unique, though — the company is clearly betting that it can raise interest in both services by using concerts as a hook.
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