I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
... First, Apple needs to look at what it expected of the 15-inch MacBook Air. Launched at its Worldwide Developer Conference, it was the first consumer MacBook with a display over 13 inches. Much was expected; with the larger form factor, surely it would unlock a wave of sales from consumers waiting for fifteen inches?
Then you have the continued impact of the coronavirus pandemic and the resulting rise of the Work From Home movement. How people worked changed, and with it, the demand for more flexible technology. The resulting sales of consumer electronics across individuals and enterprise customers increased revenues and sales across the board.
With the excess demand met, the MacBook community are now all carrying relatively new laptops and the usual rhythm to refresh equipment has been dampened. The PC market has seen a fall of thirty percent year-on-year during 2023, but Apple fell even further, withFinally, you have the excitement, or in the case of the MacBook, the lack of excitement. Apple had spent years ensuring that the move from Intel-based hardware to ARM-based hardware went smoothly.
What can Apple offer to challenge this market? The MacBook Air and MacBook Pro laptops are ‘everything’ laptops, which must accommodate every possible use case at their price point. Now that the move to Apple Silicon has been completed, how can Apple make its laptops exciting and desirable?Apple is set to update the MacBook family to the next generation of Apple Silicon, the M3 platform. This was expected to begin this month.
For Apple to cut through with the MacBook, it needs to understand the market better, reverse the falling sales, and make the macOS laptops exciting again.
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