Apple Music counters Spotify with live sessions in spatial audio
playing favorites and covers in Apple's Nashville studio. Upcoming releases will feature the likes of Ingrid Andress and Ronnie Dunn. There will be releases for other genres, so don't worry if you prefer live music without a twang.
There's no mystery to the strategy here. As with Apple's other exclusives, ranging from early iTunes Originals through to recent, this is all about giving you a reason to either switch to the service or stay hooked. The company just isn't shy about its main competition this time — it's hoping to draw in some Spotify converts, or at least keep Apple Music fans from jumping ship.
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