Execs are worried an Oscars campaign for the film “Emancipation” could hurt Apple’s reputation.
The uproar of “the slap heard ‘round the world” has prompted hand-wringing discussions within Apple over whether to release the film, titled “Emancipation,” before the end of the year or delay it into 2023, a report said Sunday.
But executives are concerned that the damage to Smith’s reputation could tarnish Apple’s brand if the movie is released, theEven if the film is successful, an Oscars campaign featuring Smith could hurt company’s standing with the academy and its voting members. “Regardless of the quality of the movie, all of the press, all the reviewers, all of the feature writers, all the awards prognosticators are going to be looking at it and talking about the slap,” Stephen Gilula, the former co-CEO of the film studio Fox Searchlight, told the New York Times.
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