Apple has met with cinema chains and is working with former Imax head of entertainment Greg Foster as a consultant in an effort to bring their movies to the big screen before they hit their upcomin…
Also being talked about for a theatrical release is Apple’s documentarywhich is planning an awards campaign this season. The doc, which was acquired at TIFF 2018 by the tech giant will stream on Nov. 1 when Apple TV+ debuts in over 100 countries.Oprah Winfrey Reveals First Pick For Apple-Backed Book Club, Addresses Talk Show Rumors
Apple is planning to work with the 90-day theatrical release window. The cultural impact of a theatrical release is what is important to Apple according to reports this morning. By working with exhibition now, Apple ensures that it won’t be an adversary. Big exhibition and Netflix couldn’t see eye-to-eye when it came to squeezing the theatrical window, and Netflix is now relegated to releasing their movies with indie circuits like Landmark and Alamo Drafthouse as well as mom-and-pop venues.
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