A Microsoft executive says Apple gets Google to pay more to be the default search engine on iPhones and Macs by dangling the idea of switching its devices to Bing
WASHINGTON — — Apple was never serious about replacing Google with Microsoft’s Bing as the default search engine in Macs and iPhones, but kept the possibility open as a"bargaining chip'' to extract bigger payments from Google, a Microsoft executive testified Wednesday in the biggest U.S. antitrust trial in a quarter century.
Analysts estimate that Apple collects $15 billion to $20 billion a year in revenue-sharing payments from Google in return for giving its search engine the coveted default slot on Apple's devices. The revenue is generated when users click on advertisements in search results. In questioning Parakhin, Google lawyer Ken Smurzynski sought to knock down one of the government's key arguments: that Google's existing market dominance allows it to collect massive amounts of user data to improve search results and widen its lead over competitors.
“AI will fundamentally change every software category, starting with the largest category of all – search,'' Nadella said in February blog post for Microsoft.
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