Apple's move to adopt ultra wideband technology could make it a new industry standard:
Apple Pay could see higher utilization through further integration of technology in the brick-and-mortar shopping experience. As early as 2013, Applewith retailers to integrate iBeacons in shopping outlets. iBeacons emit a signal to communicate with nearby devices, creating a location-based notification system. However, the lack of location specificity associated with Bluetooth transmitters limited the usefulness of this technology.
UWB technology has existed for some time, but Apple's move to adopt it could make it the new industry standard. The Federal Communications Commission authorized UWB products in 2002, but Bluetooth technology proliferated because it was cheaper and was sufficient for devices at the time. It became the standard for consumer products, benefiting from the network effect, while UWB was largely relegated to industrial applications. Apple is one of the few companies with a user base large enough to instigate new industry standards — think back to its move to remove the headphone jack, considered sacrilegious at the time but taken for granted now.for 60% of global wireless earbuds shipments in Q4 2018, a market which was previously stratified.
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