Apple's tie-up with Color comes as self-insured employers are looking for ways to build up an armor against rising medical costs:
Employers' average annual premium contribution reached an all-time high of in 2019 — up from the $9,800 they shelled out a decade earlier — and as this number climbs, self-insured employers will need to continue to develop innovative solutions to help curb spending.
And while Apple's alliance with Color might hint at a future in which the tech giant incorporates genetic testing services into its clinical research play — we're not sure this would go over well with consumers. Genetic testing insights could be a value-add to Apple's aggressive clinical research endeavors. In recent months, Apple has made it clear that its health play hinges on forging clinical research partnerships: It's building out its Watch as a health tool, and alliances with medical research titans.
But consumers are wary about sharing their health data — let alone sensitive genetic information — with big tech firms.
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