The headset is expected to cost around $3,000.
- Apple appears poised to unveil a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the public’s imagination.
But with a hefty price tag that could be in the $3,000 range, Apple’s new headset may also be greeted with a lukewarm reception from all but affluent technophiles. Facebook founder Mark Zuckerberg has been describing these alternate three-dimensional realities as the “metaverse.” It’s a geeky concept that he tried to push into the mainstream by changing the name of his social networking company to Meta Platforms in 2021 and then pouring billions of dollars into improving the virtual technology.
“If you look back in a point in time, you know, zoom out to the future and look back, you’ll wonder how you led your life without augmented reality,” Cook, who is 62, said last September . “Just like today you wonder how did people like me grow up without the internet. You know, so I think it could be that profound. And it’s not going to be profound overnight.”
Microsoft also has had limited success with HoloLens, a mixed-reality headset released in 2016, although the software maker Magic Leap, a startup that stirred excitement with previews of a mixed-reality technology that could conjure , had so much trouble marketing its first headset to consumers in 2018 that it has since shifted its focus to industrial, healthcare and emergency uses.
In a move apparently aimed at magnifying the expected price of Apple’s goggles, Zuckerberg made a point of saying last week that the next Quest headset will sell for $500, an announcement made four months before Meta Platform plans to showcase the latest device at its tech conference.
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