Apple is becoming a camera company.
One major reason that Apple is focusing on camera improvements this year is simple: Consumers care about camera quality and take a lot of photos with their phones. Apple's iPhone is the, according to an analysis the website does based on photographs uploaded to it.
Since the design of this year's phones matches last year's, highlighting the change in its physical camera design is one of the few ways to distinguish an iPhone 11 from an iPhone X on billboards and other advertisements. Apple also needs to keep up with rivals like Samsung or Huawei, which are also releasing phones with multiple cameras and using machine learning techniques to combine photos for better results, analysts said.One example is night mode, a new feature that uses machine learning to brighten photographs taken in low light. A very similar feature called Night Sight was a key part of Google's Pixel phones last year, and was featured in advertisements run in the United States.
"It shoots nine images. Before you press the shutter button, it's already shot four short images, four secondary images," Schiller said. "When you press the shutter button it takes one long exposure, and then in just one second the neural engine analyzes the fewest combination of long and short images, picking the best among them, selecting all the pixels, and pixel by pixel, going through 24 million pixels to optimize for detail and low noise.
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