Apple is in a delicate position, with its iPhone battling for share against rivals, while the Vision Pro mixed-reality headset is not yet in the hands of consumers.
While Big Tech rivals including Microsoft and Alphabet’s Google are spending billions on dueling chatbots and other AI technologies, Cook said that AI would show up in Apple products as new features.
Overall smartphone sales declined 8% in China in the calendar second quarter to their lowest levels since 2014, according to Counterpoint Research. Apple said iPhone sales were $39.67 billion, below analyst expectations of $39.91 billion, according to Refinitiv data. Cook said the installed base of iPhones hit a new high but gave no numbers.
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