It's really not all about the iPhone anymore. Here's what we expect from Apple's launch event...
As Apple Inc.’s iPhone sales growth has stagnated, its iPhone launch event has increasingly been about much more than just the newest iteration of its iconic smartphone.
According to multiple reports and analyst notes, Apple’s two new premium devices are expected to feature a triple-lens camera, which could allow for higher-resolution photos and better zoom capabilities. The company is also expected to roll out an enhanced lower-end model, as it did last year, with only an LCD screen. This device is thought to have only two cameras and potential new color options.
Zino thinks Apple will keep pricing and sizing the same when it launches the new devices, matching the 6.1-inch iPhone XR, which now sells for a starting price of $749; the 5.8-inch OLED iPhone XS, which goes for $999; and the 6.5-inch OLED iPhone XS Max, which starts at $1,099.
The new TV+ service is at a disadvantage relative to its peers because Apple doesn’t have a robust library of existing content like Netflix Inc. NFLX, -1.05% and Walt Disney Co. DIS, +0.51% Reports indicate that Apple is targeting a $9.99 monthly price for the video service, but CFRA’s Zino worries that might “prove to be too rich” given stiff competition in streaming.
The company typically rolls out an upgraded Apple Watch in the fall, and an upgraded smartwatch could feature new sleep-monitoring sensors, Bank of America’s Mohan wrote. The watches may also have new titanium and aluminum casing options, according to Mohan. At last year’s iPhone event, Apple spent a lot of time discussing its A12 Bionic semiconductor that would be used in the new iPhones. The in-depth discussions about how the chip was engineered signaled that Apple could be diving deeper into making its own components for the devices and building out its chip knowledge, which was driven home earlier this year when Apple bought Intel’s wireless-modem business.
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