Apple tweaked its App Store in July to favor its own apps less in search results, two top Apple executives told The New York Times.
A Times analysis of App Store search data found that results for popular search terms often surfaced several Apple-made apps, even when they were less relevant to the search term that apps by competitors. For example, a search for "podcasts" in May 2018 would first show Apple's podcast app, followed by 13 other Apple-made apps that had little or nothing to do with podcasts, according to the Times analysis.
The two Apple executives in charge of Apple's apps and the App Store told the Times in an interview they stopped the App Store search algorithm from stacking results with Apple-made apps in July. As of July 12, the Times reported, only two Apple apps appeared in top results for "TV," instead of four.
In an interview with the Times, Apple's senior vice president of worldwide marketing Philip Schiller and senior vice president of internet software and services Eddy Cue said the change was not made to fix a "mistake." Rather, it was simply a decision to help developers at their own expense.Apple's control of the App Store has been a focus of several legal and regulatory threats to the company.
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