The update to the Mac line could give consumers fresh reasons to buy a computer this holiday season.
Share on linkedin A screenshot of Apple CEO Tim Cook speaking during an online event on Monday. Screenshot: Axios viaApple on Monday announced new MacBook Pro laptops and iMac desktops featuring faster M3 processors that include more capable graphics processing.: The update to the Mac line could give consumers fresh reasons to buy a computer during the upcoming holiday shopping season.
The M3, M3 Pro and M3 Max chips will be available in new 14-inch and 16-inch MacBook Pro laptops. The 14-inch MacBook Pro starts $1,599, while the 16-inch version starts at $2,499. The new machines also feature brighter displays and come in a new "space black" color of dark aluminum. The new iMacs retain the current design, available in 7 colors, but add the performance benefits of the faster M3 chips. It starts at $1,299.: Apple, which has largely been on the sidelines of the generative AI boom, touted the M3 Max-equipped models as being ideal for users developing the latest AI models and apps.: The evening timing of Monday's event was a sharp departure from decades of Apple tradition.
The company has almost always launched major new products at mid-morning events and handled more modest debuts with an early morning press release.Share on linkedin
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