Apple has cut prices of one of its latest iPhones in India by around one-fourth, sources said.
Apple has cut prices of one of its latest iPhones in India by around one-fourth, sources said, as the U.S. tech giant looks to boost sales in the world's second-biggest smartphone market following a similar move in China.
"Apple is going to change their game," one of the people said, adding the company could also adjust prices for other devices depending on their demand. Prices for the two other XR variants have also dropped, they said. The XR is the cheapest series among iPhones Apple launched last year.Apple did not respond to a request for comment.
In India, Apple's iPhones are up against the more competitive pricing of rival handsets from South Korea's Samsung and China's OnePlus.
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