Apple CEO Tim Cook says that you don't have to give up your privacy for technology to get better — it's a false choice that we don't have to accept.
Apple CEO Tim Cook said that the widely-held notion that people need to give up their privacy for better technology is a 'false tradeoff.' Cook's comments on privacy were part of a broader response to a question posed by Salesforce co-CEO Marc Benioff at the Dreamforce conference on Tuesday. Benioff asked Cook how the company balanced improving the lives of its customers with improving the state of the world itself.
Apple CEO Tim Cook said that the widely-held notion that people need to give up their privacy for better technology is a 'false tradeoff.' Cook's comments on privacy were part of a broader response to a question posed by Salesforce co-CEO Marc Benioff at the Dreamforce conference on Tuesday. Benioff asked Cook how the company balanced improving the lives of its customers with improving the state of the world itself.
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