Apple CEO Tim Cook says the folks at Apple 'don't want people using their phones all the time. This is never been an objective for us.'
He explained that the folks at Apple"don't want people using their phones all the time. This is never been an objective for us," and said constant phone usage is not Apple's business model.
That's a subtle dig at the ad-supported apps of the world — like Facebook, Instagram, Twitter, and Snapchat — that try to keep people coming back for more interaction with their apps, which helps them sell more ads. "It is clear that there are certain apps that people can get in the mindset of just scrolling through mindlessly and continuously picking up their phones and looking to see what is happening this second," Cook said.He said one change people should make is this: stop paying attention to your phone instead of the people in the room with you.
"Every time you pick up the phone, it means you are taking your eyes off the person you are dealing with. If you are looking at your phone more than you are looking at someone's eyes? You are doing the wrong thing!" Cook said.Cook said he learned that lesson personally by reading his own Apple Screen Time reports, which lead him to make another simple change that keeps him from being distracted by his phone thousands of times of day: He turned off app notifications.
"What's it's done for me personally? I've gone and gutted the number of notifications, because I really asked myself, do I really need to be getting thousands of notifications a day?" Cook said."It is not something that is adding value to my life or making me a better person. So I went in and chopped that."There are multiple ways to limit app notifications on an iPhone while still letting the device alert you to anything important.
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