In the age of Netflix and binge, will Apple’s TV and movie streaming service latch on to a hungry audience?
Apple CEO Tim Cook and Oprah Winfrey at the Steve Jobs Theater during an event to announce new products Monday, March 25, 2019, in Cupertino, California, USA.
The company also unveiled a news subscription service that will give customers access to roughly 300 magazines and a few major newspapers for $10 a month. And it announced a new branded credit card. Apple TV Plus will be featured in the existing Apple TV app, which brings together different streaming services such as HBO and Showtime and traditional cable subscriptions.
"Apple is very late to this game," eMarketer analyst Paul Verna said. "Netflix has become the gold standard in how to create and distribute content, using all the data they have about their viewers." Winfrey received a standing ovation during her appearance at Apple's announcement Monday in Cupertino.Apple News Plus, the news subscription service, will include such major papers as. Other major newspaper publishers have reportedly been wary of Apple's terms.
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