Both companies are making big moves that will change how listeners approach audio programming.
“YouTube and Google Podcasts… are really different products, and they serve different users,” McLendon said at the summit. “Google podcasts is very much a traditional RSS podcatcher. YouTube is not that... So Google Podcasts is unchanged.”it would support RSS by the end of this year
It’s a smart move to consolidate podcast listening, but the figure the company cites in its blog is a little misleading. Yes, YouTube is the top podcast platform, asafter study has shown. But that is not the same as YouTube Music. There is a strategy here to bring podcast listeners over to YouTube Music, where they can potentially convert to paying subscribers.
“With the ability to connect subscriptions to top apps, Apple Podcasts becomes the best way for listeners to access many forms of premium audio content — podcasts, news briefs, narrated articles, radio shows with full music, educational courses, guided meditations, sleep sounds, and much more — all in one place,” stated the company in itsSuch a purposeful shift into other types of audio programming from the company that put the “pod” in “podcast” is a sign that Apple has a different view of...
Case in point: during a road trip from Los Angeles to Las Vegas over the weekend, my companion playedfor me, a 192-episode podcast on the Roman Empire by Mike Duncan. In order to play the podcast, he chose to switch on Car Mode on the Audible app on his phone, which is a win on Amazon’s part. The fact that most people think of Audible asan audiobook app didn’t matter. And yes, he could have also played the exact same podcast on Spotify, Apple Podcasts, or a number of other players with car mode.
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