A company executive has called the recent controversy a “wake-up call.”
commercial on Thursday that portrays the beer being enjoyed by people facing summer difficulties, like sunburns and rainouts., additional ads will feature partnerships with country singers and NFL players.
Bud Light’s parent company said part of the summer campaign will include giving away $10,000 a week to drinkers “to make summer easy to enjoy and stock up for all the backyard parties” as well other special offers.According to reports, sales dropped about 25% after a response to the brand’s partnership with transgender influencer Dylan Mulvaney.reported that Anheuser-Busch Global Chief Marketing Officer Marcel Marcondes said the recent controversy has created a bit of a “wake-up call.
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