Today, Angelina Jolie announced the launch of Atelier Jolie a new purpose-driven brand that will utilize deadstock and tap into the abilities of “refugees and other talented, under-appreciated groups, with positions of dignity based on skill.” Learn more:
—all of it has driven millions of clicks over the years. More recently, her fashion choices, and those of her teenage children, have emphasized the value of rewearing and recycling old clothes. At the premiere of her Marvel film,More than 100 million tons of textile waste dead-end in landfills every year. Atelier Jolie seems designed to address that crisis.
The mention of refugees is intriguing given the end last week of Title 42, a pandemic-era measure that allowed authorities to quickly turn back migrants on public health grounds. The U.S. could see record numbers of asylum seekers moving forward. Whatever Atelier Jolie becomes, Jolie is particularly well-placed to disrupt in this area.
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