The goal is to train 50 women beekeepers from different biospheres over five years, aiming to repopulate 125 million bees by 2025.
“It’s a little hot,” says Angelina Jolie, acknowledging the sartorial perils of putting on a protective bee suit made of several layers of thick breathable mesh, in the middle of the summer, in the Sainte-Baume mountains outside of Marseille. But the actor and humanitarian is undeterred by such occupational hazards.
In keeping with the LVMH-owned beauty brand’s commitment to increasing its sustainability efforts, specifically around bees which have been a part of its heritage since its inception in 1828, Guerlain has partnered with OFA and UNESCO on an ambitious program to train 50 women beekeepers from different biospheres over five years. The effort, which launched in June, aims to repopulate 125 million bees by 2025.
Hindered by COVID travel restrictions, the program’s first class—women from different backgrounds, including a horse physiologist and a TV producer—was predominantly comprised of eager students from France who ranged in age from 25 to 49, and who were united by their collective passion for bees.
, an Athens-based NGO that works on the protection of bees in Greece through activities that raise awareness around conservation. “For me, it's like interspecies communication which is,” the 30-year-old says, her ivory cargo pants and navy blue OFA logo polo shirt baking in the hot July sun. “The life of a beekeeper is not easy,” Kanellopoulou explains of one of the major takeaways from her experience in the program, which saw her rise at 6:30 a.m.
“Bees are life,” says Dufresne, who turned his 1,000 hectare Provençal family estate into OFA’s headquarters in 2014. Dufresne, who also ran the couture businesses for Lanvin and Christian Lacroix, had a realization after his first grandchild was born eight years ago: “I thought that she would never ask me what my life was like when I knew Karl Lagerfeld, but she would ask me what I did for her and her generation.
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